Botot is the world's first toothpaste. Invented in 1755 by Dr Julien Botot for Louis XV of France. With Sorbitol derived from berries, silica from horsetail plant and Cellulose Gum which comes from the cell walls and structural components of plants. Anti-bacterial warming anise and ginger (brings extra blood to the hum line and adds a fresh delightful flavor). No artificial colors or flavors. Cruelty free. Original French formula/Made in Italy.